Turning their financial chaos into intelligent clarity.
Embed CFO leadership inside growing companies to rebuild the finance function from the inside out — so decisions get faster, reporting gets sharper, and your team scales without adding headcount.
Most finance functions are built for the past.
You've outgrown your controller. Month-end takes two weeks. The reporting that finally lands answers last quarter's questions, not this one's. Your team is talented and the tools aren't the problem — the architecture is.
You're scaling fast, which means you're spending fast, and the last thing you can afford is to be unsure about the integrity of your own numbers. You need finance that tells you where you're going, not just where you've been — whether that's the next raise, the next hire, or a liquidity event.
Most fractional CFOs give you advice. F28 builds.
Advice leaves when the engagement ends. I'd rather leave something behind: the system, the workflow, the trained team — a finance function that's measurably smarter than the one I found.
That's where AI comes in, and it's worth being precise about how. AI gets you about 70% of the way there — data extraction, first-draft models, initial reporting — in the time it used to take to build the first draft. The last 30% is where the CFO earns the seat: validation, sharper scenarios, the judgment calls, the board-ready story. I build the first 70% into the tools your team already uses, and I stay in for the 30% that actually decides things.
Zoom out & map
Before touching a single workflow, we map everything that lives in your finance function — the team structure, data flows, the decisions, the reporting gaps, the manual pain. Most teams skip this. It's the most important step.
Build to 70% — fast
We implement inside your existing tools with no new software to buy. The goal isn't perfection. It's getting leadership decision-ready information, fast.
Validate & elevate
The last 30% is the judgment work. Stress-tested assumptions, sharper scenarios, real calls. I don't hand off a system and disappear — I stay in as the backstop so what AI starts, your team finishes with confidence.
How we work.
Fractional CFO
Embedded senior finance leadership, 2–3 days per week. Strategy, reporting, team management, and board presence — without the full-time cost. Built for SMBs that have outgrown a controller but aren't ready for a $350K+ hire.
Start Up Advisory
Pre-seed to Series B. Financial infrastructure, investor-ready reporting, and unit economics clarity. The goal is getting you board-ready and due-diligence-ready — with AI doing the heavy lifting on the first 70%, and seasoned CFO judgment taking it the rest of the way.
AI for Finance
A focused engagement to redesign and automate your core finance workflows using AI — inside the tools your team already uses. No new software overhead. Built for operations with high transaction volume and companies where the finance team is still doing too much manually.
What we can do for you.
We’ve done this before.
Led the full finance function from private company through TSX IPO — four acquisitions, $80M raised, and a team built to run it.
Built a unified financial operating model from scratch after a two-company merger — including the reporting infrastructure for high-value digital product delivery at scale.
CFO of a 2,000-person global outsourcing firm, the mandate was clear: stop running finance like a cost centre and start running it like an intelligence layer.