f28 works with Founders and CEOs, turning their financial chaos into strategic clarity.

When your company’s product finds market fit, you need to move fast to maintain momentum and capture the market from its competitors.

You’re scaling fast. Which means you’re spending money fast.  The last thing you want to worry about is the integrity of your finances.

You need clear and actionable financial insights to lead you on the road ahead, whether that be more customers, access to capital, or a liquidity event.

Fractional CFO

f28 embeds senior finance leadership, partnering with the CEO and leadership teams to increase enterprise value through strategic financial advisory that aligns to the company’s vision and mission.

Financial Roadmap

f28 builds reality-based financial and operating roadmaps with scenarios to see multiple futures of your company. Partnering with department leaders for fully collaborative and all encompassing views of the business to create one source of truth.

What we can do for you.


Replace chaos with calm, clear and methodical insights to make informed, intuitive decisions.

Transform your data into actionable and mineable information to lead your path forward.

Reclaim back your time to confidently scale your business.

What we’ll do together.


We’ve done this before.


IPO in Canada on the TSX.
Raised $80m through public offerings.
4 acquisitions to expand across Canada and into the US.

Created finance operations after merger of two Invoke companies.
Led agency business operations to deliver value creating digital products for our clients.

Revamped its finance operations to support growth.
Created financial roadmap for growth after raising Series B financing.

Ready to turn chaos into clarity?