Vancouver, BC · Available across North America
I'm John Fong — fractional CFO, AI finance builder, and someone who learns in public.
I've spent 25+ years inside finance functions at every stage of a company's life — bootstrap to IPO, private to public, startup to scale. I've been the person building the model at 2am before a board meeting and the person presenting to institutional investors on a roadshow.
I founded F28 because the fractional CFO market has a gap: most fractional CFOs give you advice. Very few build you anything. I want to build the system, train your team, and leave your finance function materially better — and smarter — than I found it.
Over the past two years I've been rebuilding finance workflows with AI at the core — not as a side experiment, but as the operating model. I've done it at my own firm first. I share every experiment, every prompt, every mistake on LinkedIn. Because the best way to get a team to adopt AI isn't a memo. It's showing them what's possible — in real time, with real work.
Excel has been around 40 years. It's not going anywhere. It's just being reimagined. And that's exactly where I start — with the tools your team already lives in, and AI layered on top.
I work with a small number of clients at a time. That's by design.
Mining · Healthcare · Technology · BPO
TSX IPO · $80M raised · 4 acquisitions
Claude · NetSuite · BigQuery · Make.com · Excel
CFO, Booth & Partners
AI gets you 70% of the way there. The last 30% — validation, stress-testing, strategic judgment, board communication — is where the CFO earns the seat. That last mile still belongs to the subject matter expert.
F28 doesn't just tell companies what to do. It builds the system, implements the workflow, trains the team, and hands off something that runs. Every engagement leaves a tangible artifact.
AI is not the product — it's the leverage mechanism that makes senior CFO judgment accessible at a fraction of the cost. F28 was AI-native before it was a selling point.
F28's credibility is built in real time — every experiment, prompt, and mistake shared openly. Transparency is the differentiator in a market where most advisors hide behind polished decks.
CFO of a 2,000-person BPO firm operating across Canada, the Philippines, Colombia, and Singapore. Leading the finance function across a complex multi-entity, multi-currency operation — with a mandate to modernise reporting, improve cash visibility, and bring AI into the core of how the finance team works.
Led the full finance function from private company to publicly traded on the TSX. Designed the financial infrastructure to support a complex healthcare operator through IPO readiness, four acquisitions across Canada and the US, and $80M in capital raised through public offerings.
Built finance operations from scratch following a two-company merger. Created a unified financial operating model, led agency business operations, and built the reporting infrastructure to support delivery of high-value digital products at scale.
Built and managed finance functions across multiple junior and mid-tier mining companies on the TSX and TSX Venture Exchange. Developed deep expertise in resource company financials, regulatory reporting, and capital markets — the foundation for everything that followed.